Tag Archives: The North Face

How The North Face and Coca-Cola Incorporate Bio-Based Materials Into Consumer Products

A new generation of consumers demand sustainability. In response, multinational corporations are increasingly integrating bio-based materials and chemicals into products as a way to market a more sustainable brand. Business savvy leaders will first target opportunities where bio-based materials & chemicals have a clear advantage over incumbents in performance, but most are stumped by where to start in the value chain. Continue reading