Tag Archives: Okanagan Specialty Fruits

Can You Overcome Public Perception of Genetically Modified Crops by Targeting Consumer-Facing Traits?

In the food and agriculture industries, most biotech developers have approached crop modification with a specific goal in mind: increasing crop yield. Most focus has been on traits that confer agricultural benefits like herbicide tolerance and insect or disease resistance that are upstream to the consumer. Lux Research has identified an emerging trend wherein companies are now targeting developing traits at the point of the consumer with direct consumer-facing benefits rather than agronomic farmer-facing benefits. Over the last few years, several firms have developed these traits, including a variety of pink pineapple developed by Del Monte, a variety of gluten-reduced wheat developed by Calyxt, and non-browning apples developed by Okanagan Specialty Fruits. We expect to see more crops with consumer-facing benefits to appear in the coming years, as developers aim to capitalize on consumer-driven trends and needs. Continue reading