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A Taxonomy for Innovation in Sleep

Last month, Fitbit unveiled its new smart watch, the Fitbit Iconic. The company plans to utilize the device’s new blood oxygen saturation sensors (relative SpO2) for sleep apnea diagnosis. For Fitbit, the new functionality in the Iconic is a natural progression from its previous work; but from a broader perspective, Fitbit’s recent innovation represents yet another data point of a bigger story: sleep is hot. Today, sleep has already become widely accepted as a primary pillar of wellness (even the Apple Health Kit will vouch for this), and sleep tracking has become ubiquitous in consumer wellness solutions; yet recently we’ve witnessed an uptick in innovation of sleep-specific solutions. Below, we use Lux’s Tech Signal to uncover spikes in interest in sleep innovation, which primarily took off in 2013:

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