A new generation of consumers demand sustainability. In response, multinational corporations are increasingly integrating bio-based materials and chemicals into products as a way to market a more sustainable brand. Business savvy leaders will first target opportunities where bio-based materials & chemicals have a clear advantage over incumbents in performance, but most are stumped by where to start in the value chain. Continue reading
Commoditization has been the constant story of the chemicals and materials industry since the earliest discoveries that enabled large scale material production. Historically new processes, competition, and business models have pushed the manufacture of once-specialty materials like PET, PVC, and polyolefins towards commoditization, making them cheaper, more available, and interchangeable with the competition. Today, digital technologies are causing these same changes in the materials R&D process and the process of materials selection and part manufacture. The actions and skills that underlie the materials and chemicals industry are undergoing commoditization, with major ramifications for how every material is produced and utilized, now and in the future.