How The North Face and Coca-Cola Incorporate Bio-Based Materials Into Consumer Products

A new generation of consumers demand sustainability. In response, multinational corporations are increasingly integrating bio-based materials and chemicals into products as a way to market a more sustainable brand. Business savvy leaders will first target opportunities where bio-based materials & chemicals have a clear advantage over incumbents in performance, but most are stumped by where to start in the value chain.

For more on Bio-based Materials and Chemicals, check out our webinar: The New Face of Bio-based: How Performance Enables Sustainability in Tomorrow’s Products

For additional information contact Victor Oh at or Gihan Hewage at

Be sure to subscribe to Lux Research on YouTube for more videos, and check out our podcast at iTunes, Stitcher and SoundCloud.